Innovation, curiosity and passion are the right terms to describe the Nenci Farm. Those who know Paolo, who has supported his grandfather in managing the company since 2016, knows that his passion for agriculture is equal to his love for social media: farmer and influencer, he literally studied on field, by absorbing the teachings of his grandfather who founded the farm in 1956. Paolo became passionate about working in vineyards thanks to a famous winery in the area and he never gets tired of learning more about marketing and agri-food production.

Nenci Farm produces wine, olive oil, honey, spelt and is in conversion to organic production, Paolo explains to us what his desire is: "I bring people into the field to explain that we produce little but the production is authentic, not industrial. The soils are not infinite and to produce a kilo of spelt or a liter of wine it takes a lot of work, but the result is extraordinary from the point of view of quality and satisfaction".

Paolo defines himself as the First Digital Farmer in Italy and his passion has also led him to become a teacher for training courses for young entrepreneurs. The magazine Wired recently included him in the list of 50 influencers and creators to watch in 2021.